I love having internal debates with myself about the GIF pronunciation.

Hard G, as in Gift.

But what about Giraffe?

It is Graphics Interchange Format, so hard G! Duh.

Okay. It is Joint Photographic Experts Group, So J-FEG.

The original creator pronounces it with a soft G!

He's not the only creator, other people at the time used hard-G!

etc. etc.

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For what it is worth:

I grew up pronouncing it with a soft G, and so it is physically the comfortable to say. I also think the hard G sound is more aggressive, and I'm a lover not a fighter.

It's also somewhat incredible that the format has so much mainstream popularity. The GIF format has never not been mediocre.

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