“Social media wasn’t web 2.0, it’s what killed Web 2.0!”

I enjoyed this article on what web 2.0 actually was, and I’m tickled that I only saw it because @BenCollver posted it to comp.misc.

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@mycorrhiza @BenCollver It depends on how you define web 2.0, and even at the time the definition was wooly.

Web 2.0 was really "everyone on my server, and I keep the logs". Keeping the logs was an important part, because that's how they were able to monetize where web1.0 didn't.

Web 2.0 defined itself in contrast to the earlier web, which was widely considered at the time to have failed after the 2000 dotcom crash.

"Everyone on my server" meant that the server needed to scale, and so a few years after web 2.0 became a buzzword, "cloud" appears.

Web 2.0 was never about running your own server, or doing anything at small scale.

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@bob “Web 2.0 was a rebrand to help set companies apart from the 2000 dotcom crash” is a key insight here and I (personally) haven’t seen it articulated anywhere else.

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@mycorrhiza @bob I guess it's because I lived through it. After the dotcom crash there was a lot of despondency and cynicism about the internet and especially the web. The consensus opinion was that either "nobody" or (more realistically) not enough people were prepared to pay for web services.

People liked the web, but had no idea how to pay to keep servers running without going bankrupt. The web needed a reboot, with some new business model. In the early 2000s if someone was trying to raise venture capital using the same model as the late 1990s boom they would have been laughed at.

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