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US email spam 

Lots of posts on Reddit and elsewhere citing the problem, but I would very much enjoy a comprehensive exposé on who is benefiting from the bizarrely clumsy Yeti Cooler/Dicks Sporting Goods spam deluge.

Why these topics? Why is Gmail especially suddenly so inept at this? Content marketers obsess over deliverability and yet some clowns out there are successfully spewing 90s era junk email in huge volumes.

US email spam 

@liza Republicans complaining that their fundraising are getting filtered. Literally.

US email spam 

@liza someone managed to successfully game googles filters with this - which was no mean feat. What the actual point is I don’t know, but they beat some of the best spam filters in the world. I was surprised when they showed up in my gmail.

US email spam 

@liza https://twitter.com/pnc/status/1589776533824339968 though I don't know if this actually answers any of your questions

US email spam 

@akiva Oh this the most concrete analysis I’ve seen, thank you.

US email spam 

@liza It’s so weird. Literally the only spam that gets through on my very quiet email address.

US email spam 

@liza Oh god, those Yeti Cooler emails just never stop, do they? :picardfacepalm:

And I don't even know what they are.

US email spam 

@liza Somehow I ended up on a mailing list for knitting patterns that for years has evaded every attempt to block or filter it out on gmail. It’s bizarre.

US email spam 

@liza note that in many cases they seem to be from actual gmail addresses, so seemingly Google doesn't have control of the bots creating accounts either.

@liza I've gotten so many of the dicks sporting goods emails in my gmail inbox it's wild.

US email spam 

@liza Here I thought it was just some trickle through of what normally gets caught in my spam filter and was just my problem.

US email spam 

@johlym Everyone thinks the same thing! I assumed I'd accidentally overapplied a "never send to spam" filter.

US email spam 

@liza You’ve been chosen!

US email spam 

@liza Funnily enough, my Gmail auto-forwards to an outlook.com email address, and *that* spam filter catches it! So it's definitely something very specific to Gmail's system.

US email spam 

@liza @MikeBSchreiber
I run my own email server and also use Apple's Mac.com email, haven't seen any of these either. It may well be that they simply aren't even targeting outside of gmail (my own email is pretty good on spam, but it really is just me so I don't think it's something I'm doing that's better than whatever gmail is doing).

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