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TIL: Unsplash is rotten to the core

In a bizarre blog post [1] from December 2019, the Unsplash executives/founders present their new ad strategy "Unsplash for Brands": Devoid of any sense of ethics, they neatly lay out how advertising on unsplash itself would be ineffective and annoying - after all these ads would be identifiable as such - so old school! Instead they present their "win-win-win" idea: Instead of providing unsplash users with a mostly unbiased photo selection from independent creators, they'll give them a biased selection (paid by megacorps) of photos from non-independent creators (made by megacorps) - all the same beautiful bland hipster photography unsplash is famous for, but now filled to the brim with BRAND PRODUCTS and BRAND VALUES.

Apparently without any sense of irony, without any self-awareness at all, they present a GIF that displays a full reversal of Apple's famous 1984 ad [2] to bluntly explain their vision: From here on out, all major news outlets on this planet will stop using diverse imagery to depict (e.g.) a laptop - for now they will, in complete uniformity, show that same brand image, portray those same brand values, and best of all, no one will be annoyed, no one will even realize, that the world has been eaten by ads.

[1] unsplash.com/blog/introducing-
[2] youtu.be/VtvjbmoDx-I

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