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At @geraldine's lecture yesterday I was thinking how hard it is in general to criticize any big tech infrastructure project without becoming complicit in its success. You cannot criticize YouTube, facebook, crypto, or similar projects operating on a similar layer of the stack by engaging with them. The classic media art "hack" tactic doesn't work because any criticism is structurally appropriated by these platforms. When the only goal of a project is growth, any engagement will work towards that goal.

For instance, even highly coordinated trolling attacks such as "operation porn day" against YouTube only made YouTube stronger, because YouTube received neatly identifiable training materials for their machine learning algo to prevent such attacks in the future. Any criticism against facebook just gives facebook the material they can put into their next press release about what they're supposedly working on. Any demonstration that exposes how crypto conceptually is unable to deliver on its promises can be minted the next minute.

Only creating and sustaining a parallel infrastructure, not an oppositional one, can have any effect.

Figuring out the right intensity level of "I don't care" is pretty complicated. Almost like normcore :)

@despens @geraldine Very much aligned with what I have in mind at the moment. That feeling of pre-lost battles is very difficult to handle.

@despens @geraldine Also big tech companies tend to extensively sponsor all tech conferences, so open discussion of the problems which they create, and possible solutions, tends not to happen.

@despens @geraldine This reminds me of the debate among anarchists or even ecologists. Should we develop our own independant little worlds or continue fighting in the mainstream one, at the risk of reinforcing it... I totally understand your view and yet I can't completely adhere to it, though I can't really articulate why.

Is the lecture still accessible somewhere by the way, it seemed really interesting !

@despens specially with creepto, every critique helps evangelists to refine their discourse and incorporate yet more "subversive" elements in their marketing. This is why not speaking their language is important.

@geraldine @despens and any critique from within is always already enriching the system, this time by directly funding “investors” … like the YouTube example, but with the added element of having to financially buy into the system in order to participate, even if the participation is meant as subversion.

@emenel @despens hence: everything that is not investment is subversive <3

@despens @geraldine interesting thinking about this alongside sara ahmed and complaint! though that is a critique built around institutional membership rather than, i guess, being an end user or client

@despens As a general rule, my advice is to make people feel bad for using it, and offer alternatives. Attacks of any sort definitely won't work. You have to show them that they're being misled, what they're doing is hurting people, and in what way they should be sharing videos . Without alternatives, you're just doomposting which makes the problem worse, but with alternatives, it stands a chance at reducing engagement.

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